WHERE LEGENDS ARE BORN

At Kuurne-Brussels-Kuurne, we are quite familiar with campaigns and concepts. The 2016 edition set the bar as high as ever, with a new headline: “Where legends are born!” This theme is associated with the Greek and Roman warriors of antiquity, and it has now been translated into an expressive, heroic marble statue. Immortalized in victory.

The 3D image highlights all aspects of Kuurne-Brussels-Kuurne: from the fierce race to the triumphal finish. This heroic scene taken from the opening race of the Belgian bike racing season gives the organization another poster to be very proud of and a campaign that can continue to surprise the racing world.