OUR CLIENT GAVE US A CALL...
X2O has been a client of ours for a number of years now. In 2016 they gave us the challenge of coming up with a cutting-edge idea to present their Mitra bathroom furniture collection.
SO WE MADE THIS HAPPEN ...
We decided to come closer to their audience by using testimonials from strong individuals expressing their love for Mitra. The black-and-white portraits match the personality and attitude of the Mitra design perfectly.
For the cover, we came up with the idea of creating a (loose) sketch. This emphasizes the sharp contrast in the clean & modern look of Mitra. Together with the up-and-coming artist Dries Celis, we offered our unique interpretation of the furniture.
An ‘edgy’ logo and a minimalist catalogue layout were the finishing touches needed to give this wonderful bathroom collection the appeal it deserves.
ONLINE STORY
We designed a website for Mitra for the Batibouw home exhibition. On that website, you can browse through the Mitra lookbook and find more information about the various sales points. With its new website, Mitra is exceeding customer expectations online too. The website is fully
responsive & optimized for SEO. Visit www.mitrabook.eu.
This graphic and photographic approach has put Mitra where it deserves to be. A top product that has not reached the end of the line by a long way. The customer knows it and we know it.
