campaign visual


In Belgium, you are not automatically registered with Social Security. You have to register with a mutualité/ziekenfonds (health insurance fund) to benefit from health care services such as reimbursements and compensation for the loss of your income.

Partena Business and Expats is a part of the Belgian insurance company Partena. They manage the health care of foreign people who come to live and work in Belgium on short or long term. Their expert service in European mobility and international conventions guide them through all administrative procedures to get Social Security cover in Belgium.

To get the attention of future expats all over the world they asked us to come up with a new campaign visual. We kept it simple and relatable for everyone and gave the international passport a medical check up.