IT ALL STARTED WHEN ...
Setraco went looking for a creative agency to support them in repositioning their brand. In the light of a changing market and identifying a need to take advantage of new opportunities, Setraco had concluded that their visual identity no longer matched their new vision and mission. Having started out as traders in frozen fish and seafood, they now wanted to position themselves as a company that prepares, packages and distributes all the very best that land and sea have to offer. The logo, however, only referred to trading in frozen seafood.
AND THIS WAS THE RESULT ...
A clear logo, expressing a new identity that covers the full range of Setraco's activities, with a nod to the past but also emphasising the tastiness of Setraco’s food, while referring subtly to their brand name. Restyling the logo was just a starting-point from which to revamp the brand’s entire communication strategy. The result was new stationery, a new brochure, an exhibition stand and a brand new company website. In addition to all this, we have also introduced a new brand under the name ‘Mister Mundo’. Mister Mundo dishes will be available soon.
