1 CATALOGUS, 250 TAPS
As a provider of bathroom products, X2O is increasingly looking for attractively styled and practical communication tools for its target group. Another challenge was to work a single concept and 250 taps into an attractive whole for the tap brand Blaufoss, while meeting the customer’s high expectations.
THE CONCEPT AND THE SHOOT
Instead of placing the product in its habitual surroundings, we opted for a monochrome, almost surrealistic design in which the focus is on the tap as an isolated object, allowing its form and execution to be seen to best effect. The colour palette supports the chrome colour of the taps perfectly.
AND THEN...THE RESULT!
The format is surprising, with practical, easy to navigation around the whole product range, all with a striking look and feel that fits seamlessly with the existing range of catalogues of other bathroom items. Expectations exceeded, mission accomplished!