A CHALLENGE WITH POWER
“There’s no such thing as seeing instant results”, we thought when it comes to the use of muscle toners or slimming creams. With this idea, we happily took on the challenge of coming up with a branding concept for a slimming and muscle-enhancing cream. The result was the development of the concept of MSCL, a name that proclaims that the way to a healthy,
well-toned body requires not just bulging muscles but also strong endurance.
DESIGN WITH MSCL
A graphic visual language was prompted by the brand, which emphasized the cream’s effectiveness through the images and fonts used. The more you use MSCL, the stronger both the inner and outer surface of your body will become. Our aim was to adopt a playful tone when telling users about the product, with a mini MSCL handbook + website with tips & workouts.